Spotify is the world’s number one music streaming platform with 406 active monthly subscribers, as per the report in 2021. Topping the platform is a position that musicians die for. Many popular musicians of today started their careers at Spotify. The platform is a gateway to the mainstream music industry for emerging musicians. Millions of artists are vying for audience engagement on the site that can help them reach the gateway. To achieve that you have to be unique, you have to stand tall in the crowd. The best and easiest way to get an ample number of plays on Spotify is music promotion. Here are the top 5 ways to promote your Spotify music online:
1. Promotional service
The easiest and most effective method of Spotify track promotion is hiring a professional music marketing company. There are several marketing companies that promote Spotify music. These services submit your music to the top playlists on the platform that have billions of followers. They not only submit but also guarantee placement on these playlists making sure your music gets massive online exposure and engagement within a very short time. They also use various other strategies and tools to create a flawless promotion campaign for their clients’ music.
Promoting through professionals is hassle-free and more profitable. But if you want to try them on your own here are some DIY techniques that have been proven the best.
2. Know your audience
The support of the audience is behind your success on Spotify. So, you need to know your audience, before you start your DIY music promotion campaign. You must know who your real audiences are among the massive crowd on the platform. You need to know the proper demographic of your current audience base, like their age group, likes, dislikes, location, and more to form an effective music marketing campaign. You can do that by creating a ‘Spotify for Artist’ profile which gives you access to this information.
3. Playlists
Playlists are the biggest things on Spotify. Most Spotify users go to the top playlists curated based on genre, mood, occasion, and more to listen to their favorite songs and discover new ones. You can submit your music to the Spotify editorial playlists but there is no guarantee that it will get placed on the playlists. You can also send your music to the private playlist curators for consideration but again you can’t be assured that it will be included in the playlists. Another way is to create your own playlist and add your music to the playlists.
4. Social media
Social media is the best place to promote your music. You should share your Spotify music regularly on your profile on Facebook, Twitter, Instagram, and more. Encourage your existing followers to share or repost them further so you can reach a new and broader group of potential audiences.
5. Content marketing
Music blogs and reviews are extremely popular among music enthusiasts. You can write the content featuring your music and post them on your blog to attract more listeners. You can also send them to online music websites and magazines to get covered by them.
Music promotion doesn’t have to be so hassling if you hand over the burden to a professional music marketing service and concentrate more on the singing. It will help you grow a strong and successful music career.
