The music industry is always progressing with sonic growth and millions of new artists and songs get introduced to it. With the growing number of online listeners and emerging artists, it gets quite hard to stand out on the major music platforms, such as Spotify. It is one of the biggest platforms to get a breakthrough for the independent artists who are trying to make a career out of it. But reaching out to target listeners takes more than just making music and uploading it. People would not listen to your music unless they get to know about it. That is why a Spotify playlist promotion service is needed to get heard by a maximum number of listeners.
What is playlist promotion?
It is an organic marketing strategy that offers exponential growth in exposure. There are many curated playlists in Spotify that feature different songs and artists based on genre, mood, and what’s trending. The songs which are featured in the playlists eventually gain more online streaming along with loyal listeners and followers. In short, the curated playlists help the tracks to gain more visibility and through the listeners who actually like that kind of song. That is why getting featured in the relevant playlist is important.
Why is it important?
- It helps the artists to create a huge fanbase along with more online engagement. A single playlist is capable of boosting multiple artist’s exposures.
- Genre-based and mood-based playlists help people to listen to exactly what they are looking for. It takes care of listeners’ tastes and makes them stick to the playlist.
- Playlist inclusion costs much less than professional promotional programs yet shares similar significance.
- There are more than 4,500 curated Spotify playlists and those can generate more than a billion online streams in a week for the tracks included in the list.
- The week discovery option allows 40 million listeners to enjoy more than 5 billion new songs.
- The output of curated playlists is a continuous process and long-lasting. While the playlist promotion is going on the artists can gain exposure from more than 10,000 listeners at once.
How does playlist promotion work?
This promotional process is specially made for Spotify artists and it is one of the easiest strategies to break through. The whole process gets done following a few simple steps.
Step 1 – Make a small announcement of the release of your track or forthcoming track to build anticipation among listeners. You can utilize social media in this case just to make people know. Start pitching few weeks before the release to gain attention prior to the launch.
Step 2 – Pitch the correct curated playlist depending on genre. For multiple track inclusion in various styles, you can even choose different genres for different tracks. You can also pitch directly to the curators who look forward to new music every day.
Step 3 – Finally, the track or tracks get featured on the playlist and a surge in like and streams could be witnessed with the passing of time. This step takes patience and faith in order to reach maximum exposure.
After the inclusion and purchase of the order, the artists will see the change happening gradually to his track through likes, followers, and stream count. Advance playlist promotions also include a bit of content marketing and social media buzz to offer mass exposure.
What are the things under your control?
- You can control the quality of the track which is a big concern for many artists. Make sure everything sounds appealing and think from the perspective of listeners to know where to work on.
- Choose the genre that suits you the best. You can choose multiple genres or playlists for multiple tracks. So you are supposed to take care of the relevant genre where your music belongs.
- The rank of your music in the playlist.
- The duration or how long will it stay in the playlist.
- Activity status of the listeners and songs within that playlists.
