In the beginning, the Spotify profile has to be verified and it is followed by optimizing it. One must have a direct access portal before submitting the track. The entire process starts by listening to a few tracks before the right track is pitched for every playlist. This is how the Spotify playlist promotion begins.
One must pay extra care to know about the genres of the track in the playlist. This is going to set the tone for effective promotion on Spotify. The length and flow of the track should be kept in check to make things easier for the curators of the playlists.
Track Development Plan: The focus tracks should not be picked randomly and the new tracks should not be the focus tracks. The promotion of the track must follow a track development plan and the promotion of the track should not be hurried. The plan has to be set for every release and to make any impression on the playlist promotion; the new release has to be bigger than the previous one.
Traffic:
The playlist allows the tracks to get exposed to a huge number of audiences. Playlists are very similar to traffic sources in media features and radio play. It plays a very important part of the organic traffic of social media. A steady flow is very much required as part of the daily traffic. A goal is set in terms of the number of listeners every day and the right target is set to set the ball rolling.
Motivation:
The companies doing Spotify playlist promotion are motivated by the number of followers. The social media followers are encouraged to click the ‘Listen’ and ‘Follow’ button on the playlist. They are always looking for a large number of followers on the platform. This is the best way in which an artist is launched on the platform and fetches huge amounts of profit.
Do It Yourself:
While opting for such a process, one does not have to pay anyone. The only job left is to contact an independent curator and wait for a positive response from the listeners. The number of shares and likes received are tracked by the Spotify algorithm. This is one of the best ways where the numbers can be reviewed by several curators for further considerations.
Influencer playlists:
Independent curators are sought along with influencers to increase the chances of promotion. The listeners are targeted to listen to the tracks as several bug brands can be used as influencers also. An incredible engagement can be brought by targeted listeners. This is an important aspect of playlist promotion where it holds more prominence than several followers.
Promotion services:
A certain amount of streams are guaranteed in the Spotify playlist. This can be done by properly pitching the track to the curators. The services offered by paid Spotify curator’s guarantees quite a huge number of likes and followers and can increase the number of listeners on the playlist.
Best use of playlists:
The artist must find the best way to contact the right curators who can help their tracks to be added to the playlist. This could eventually stir up a relationship between them for future releases even with the catalog already used. The fans have to be retained through email newsletters. This is probably the best way to stay in touch with fans. The listeners can also be directed to the bio section of the artist. This will make it easier for the listeners to be the fans.
Links on social media:
Social media links can be used on the Artist Profile. This will make the job of the curators easy as the fans get a chance to learn about the artist. These fans can eventually turn out to be followers as well in the long run. The links in social media will fetch more traffic in the email list.
